You can read about the ideas behind the original launch of the Where Amazing Happens HERE

The new commercials:

Nike  introduced an innovative new padded base layer called Nike Pro Combat with a superior lightweight, articulated fit that allows today’s basketball player to be protected and feel unstoppable.

LeBron James and Amar’e Stoudemire, among others, will wear elements of the Nike Pro Combat collection when they take the court this weekend in Phoenix, Arizona. James and several of his USA Basketball teammates, including Kobe Bryant and Carmelo Anthony, began testing Nike Pro Combat last summer in Beijing as they battled for the gold medal.

Nike Pro Combat is ergonomically designed to provide basketball-specific protection to athletes without restricting mobility on the court for maximum performance. The Nike Pro Combat Deflex short provides padding over the hip and thigh; the Nike Pro Combat Deflex top provides ribcage protection; and the Nike Pro Combat Deflex elbow pad provides protection to that joint. All three pieces are designed to integrate seamlessly into the basketball uniform as a lightweight extension of the body.

“Today’s basketball players have evolved along with the faster style of play we’re seeing globally,” said Nike Sport Apparel and Innovation Creative Director Todd Van Horne. “Nike Pro Combat is a breakthrough solution for basketball players engaged in battle in the blocks and perimeter. Its patented energy absorbing foam redistributes the impact of collisions on the court and provides the ultimate base layer protection.”

Each Nike Pro Combat piece is comprised of several shock-absorbing, dual-density EVA foam nodes connected by a PE foam grid over the areas being protected, allowing for unrestricted mobility and sustained protection. Even when the body is flexed and the nodes begin to separate, the grid fills that void so that the body remains protected.

Every piece in the Nike Pro Combat collection is made with Nike Dri-FIT performance fabric to help wick moisture and provide superior air permeability.

Nike recently introduced a Nike Pro Combat collection for American Football with several Nike-partner schools at the end of the collegiate football season.

The Nike Pro Combat collection for American Football will debut at retail in the U.S. beginning in June 2009. The Nike Pro Combat collection for basketball will debut at retail globally beginning in October 2009. Source

• The emblem of a warrior
• The swagger of an athlete
• A champion AND a dynasty
  
• Gifted
  
• Golden
  
• Genuine
  
• Glorious-
  
• A lower case god
  
• The greatest of all time.
  
• The heart hustle and soul of the game

Chris Paul talking about being apart of the Jordan brand:

Josh Howard on Jordans:

Richard Hamilton on his Air Jordans:

As the rumors, myths, and drama surrounding the 2010 NBA free agency continue to dominate the sporting world, Nike and Lebron James have just released his newest shoe which will only be worn in a game against the Knicks in New York. Talk about foreshadowing.

Last year, Lebron also released a New York Yankees shoe which showed his love and alliance towards his favorite baseball team the Yankees.

The Taxi

Yankee Lebrons

I am suprised KG didn’t flip the table after losing. If that was the basketball court you know he would have given Jeezy a verbal beating.

Stay Tuned for the first installment.