NBA – Where Amazing Happens.

The NBA continues their renewed branding efforts with a little help from LeBron, Pau, CP3 and Greg Oden in the “Where Amazing Happens” tour. These commercials are an extension from the previous marketing campaign of the NBA where amazing happens.

You can read about the ideas behind the original launch of the Where Amazing Happens HERE

The new commercials:


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~ by sportsbloom on 2009/02/13.

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